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Category: Branding

Jeeves Supporters Say He Adds Humanity

A couple weeks ago I posted that Ask.com butler Jeeves had been given the pink slip and his transition out of the search market had begun. Well the supporters have come out to insist he be reinstated, saying he brings warmth and humanity to the internet.
An unidentified former Ask employee has started the Save Jeeves blog, which has already gotten international coverage in the Globe and BBC and touching comments from supporters, including this mother of an 8-year-old:

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Learned: The "Get GOT" Gotcha with Campaigner

When does ‘branding’ cross the line and become annoying? Here’s when…
I’ve been a fan, and customer, of GOT Corporation (formerly GotMarketing) and their Campaigner self-serve email marketing system for many years. I’ve also set up a number of my smaller clients with their own Campaigner accounts so they can manage their own email newsletters.
Last week I set up a new client with a Campaigner account and made a shocking discovery.

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