When does ‘branding’ cross the line and become annoying? Last week I set up a new client with a Campaigner email marketing …
Category:
Branding
It looks like Infoworld has done a “remix” of Seth Godin’s new start-up’s logo before they even get out of stealth-mode! Take …
There is nothing new about using price as a lure to attract cost-conscious consumers. Online and traditional coupons and point-of-sale promotions have …