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Category: Bright Ideas

Tools I Love: Dropload.com

This is part of an ongoing series dedicated to the tools I regularly use and recommend as an Internet marketer.

What the heck is it?
Dropload.com is an online file delivery service. Have you ever found yourself in the following situation? You’ve got a digital file to get to someone, but it’s way too large to send via email, there’s no time to courier it over on CD-ROM, and the recipient is not technically-savvy enough to do the FTP thing. Well thank heavens for Dropload.com, which allows you to deliver massive digital files to anyone with a valid email address.

Why do I like it?
This service does one thing, and one thing only – deliver a large digital file to a recipient – and does it with ease and simplicity. Even the most technologically-challenged recipients will be able to figure out how to get their hands on the file you are delivering to them. Quite honestly, this service has saved my derriere on a number of occasions.

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Is Podcasting the New "Plastics"?

In the seminal 1967 film "The Graduate,” college student Benjamin Braddock (played by Dustin Hoffman), is offered some career advice by an older businessman:

Mr. McGuire: Are you listening?
Benjamin: Yes, I am.
Mr. McGuire: Plastics.

It is my personal opinion that were this conversation to take place today, Mr. McGuire would be tipping Benjamin off to podcasting. I know I would.

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Building A New Marketing Dream Team

One of the big reasons “I joined Tucows”:http://www.onedegree.ca/2006/03/24/ken-schafer-joins-tucows earlier this year was the company’s strong desire to build a “new marketing” team within Tucows.
The company gave very few resources to the small overworked marketing team they had in place for the last few years and, frankly, it’s amazing they got as much done as they did. Kudos to Jacqui, Adam, Scott and those that were gone before I got here.
But now the cracks are showing and the company knows it’s time to rethink the “if you make it, they will come” approach to marketing (unfortunately common to many tech-heavy companies). And so I was brought in to rethink what marketing means for “Tucows”:http://resellers.tucows.com/.
That was music to my ears and I’ve taken the tune to heart. I’m rethinking not only marketing at Tucows, but how marketing in the 21st century would be done if we were given the chance to hit “reset” and start all over again.

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