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Category: Contests & Games

Five Questions for Bill Marshall – Vortex Game Competition

Bill_marshall_portraitBest-selling author, political strategist, film, television and theatrical producer, organizer of Royal and Papal visits and the G7 summit, Bill Marshall continues to leave his mark on Canada. Her Excellency Adrienne Clarkson, Governor General of Canada, recently acknowledged Marshall’s unique gifts by presenting him with the Order of Canada. "He has played a major role in developing Canada’s film industry and culture. Originator and co-founder of the Toronto International Film Festival, he helped to build it into one of the world’s most successful and prestigious events of its kind. He was also instrumental in forming the Academy of Canadian Film and Television, the association that promotes these industries and honours outstanding achievement. In addition, he is a film producer and served as President of the Canadian Association of Motion Picture Producers.

Marshall originally conceived the initial concept of the McLuhan International Festival of the Future (MIFF), and continues to oversee the creative elements and development of programming for the festival.  One of the most exciting aspects of MIFF is the upcoming Vortex Videogame Competition, a great opportunity open to emerging videogame developers. The event is sponsored by Telefilm Canada and OMDC in partnership with George Brown College and MIFF.

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Sears.ca "CGM-driven" Wishbook Campaign leaves me feeling like Scrooge

I saw an announcement from Media in Canada  today titled "Sears Trying CGM for Christmas Catalogue". Ooo, CGM – yay consumers! But alas, Tiny Tim, I got excited too soon. While checking out Sears.ca’s campaign, I encountered three very cranky Christmas Ghosts:

Ghost #1 "Voting" does not equal "CGM"
I read the Media in Canada article which basically said that Sears is letting customers vote on one of four pre-selected catalog covers (presumably) designed by their agency. CGM is Consumer Generated Media. The consumers have generated NOTHING here, except an email mailing list for future exploitation by Sears. It would be CGM if Sears committed to picking a design that was created by a consumer. I’m not sure if this is a mis-label by Media in Canada, or Sears.ca trying to play the "we do social media" card. Either way .. unfortunate.

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