So you’ve just rolled out a big media campaign for your company. You even created a special URL for the campaign so you can track the response. All your potential customers have to do is type in www.yoursite.com/offer… but what if your target audience doesn’t know how to type in a URL? Don’t worry; they’ll just type it into the Google search box. But will they find your site when they do that? Not always.
6 CommentsCategory: Domains
One Degree contributor Bill Sweetman recently became the General Manager, Domain Portfolio at Tucows where he is managing and monetizing a very large collection of domain names. Click through to read his answers to our Five Questions.
5 CommentsOwen Sagness, VP at MSN Canada presented at the CMA’s National Convention & Trade Show on reaching online objectives – with a case study on the Microsoft Sympatico portal.
Owen presented some interesting statistics during his presentation, like the following:
- Advertisements with audio and video have a 10% higher click-through than ads without.
- The three top search categories are: Travel, Research, and Finance.
- Canadians are the highest to adopt new technology.
- Nearly 50% of complex queries go unanswered.
Click the video for a quick tutorial on Microsoft’s AdCenter.
(If you are reading the feed version of this you’ll need to click through to see the video.)
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