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Category: E-commerce

Crossing 10,329 Miles with Communication Consultant Lee Hopkins

Published July 16, 2007

Last week I had the honour and pleasure of being interviewed by Australia’s Lee Hopkins for his provocative Better Communication Results podcast. Despite the fact my Skype connection kept disconnecting us every 6 minutes or so, Lee and I had a lively 30-minute discussion about search engine optimization, business blogs, and social media.

One of the questions Lee asked me triggered me to tell the story of a friend who recently launched an online store and was looking for help with the search engine optimization.

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Search Engine Strategies Toronto 2007 – Day 2 Highlights

Published June 20, 2007

The Search Engine Strategies Toronto conference was held in Toronto, Canada on June 12-13, 2007 at the Metro Toronto Convention Centre. As always, it was a tightly-run event that was jam-packed with valuable information.

Here are some of the highlights from sessions I attended on Day 2:

Session: Seth Godin Keynote Presentation

  • "Search didn’t become a business until the yellow pages." – Seth Godin
  • In the battle between SEO tricksters and search engines, "the search engines are really winning" because they are becoming much better at determining relevance.
  • "Search engine advertising is a classic example of permission marketing."
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