The Internet Marketer's Secret Weapon
New contributor, Matthew Vernhout, shares five practical short/long-term tips to help marketers build their email/campaigns in ways that will encourage recipients to accept, open and act upon email.
Stefan Eyram teaches us about bacn and reminds us that spam isn’t healthy for our email marketing diet!
3 CommentsI don’t really consider myself an email expert. However, I have been asked email-related questions by clients who are using it as part of an integrated strategy. My biggest concern is generally whether or not a legitimate email make it into the customer’s inbox and not the dreaded spam folder. And with email, sometimes the issue is marketing-related (like not using "FREE FREE FREE!!!!" as the subject line) and some are technical (like authenticating your domain with domain keys).
4 Comments