As of this morning, “Hotmail”:http://www.hotmail.com users will receive a security warning when they try to open commercial emails that are not associated with a Microsoft Sender ID. Microsoft has also advised senders that it will begin delivering unauthenticated emails to the junk folder around November of this year.
Category: E-mail Marketing
Now we’ve covered the subscribe box and privacy, just how much information should you be asking subscribers to provide? Some organizations get a little carried away here. Let’s take a look at how to pare down that list so that you aren’t turning people off.
Day 3: Required Subscription Fields
The amount of information you can ask for is directly proportional to the value of the subscription, factored by the depth of their relationship and trust in your organization. In other words, if you provide vital industry stories or case studies, you can probably ask for a lot of information. But if you are a retailer looking for more names to promote store sales, you might want to keep it to just an email address.
Another consideration for your company could be a need to qualify who you are sending information to. While email is cheap, there are still costs, including content development costs, and therefore understanding who your subscribers are and who your best prospects are could be vitally important to how you assign resources and budget.
Let’s take a look at a couple examples in the Consumer and Business markets.
Today we continue to increase our newsletter subscriptions by looking at the subscribe box. Are you even using a box?
Day 2: The Subscribe Box
Here are the 5 things your subscribe box should contain:
* Call to sign up — Free Newsletter, Free Tips, Latest Updates, Email Offers, etc… Try testing to see what works best.