by Alexa Clark At the recent IAB Canada MIXX Spring 2009 I interviewed Jascha Franklin-Hodge from Blue State Digital, the organization that created my.barackobama.com. In the first part of the…
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Mathew Ingram, Communities Editor at The Globe and Mail, has been relentless in spreading the word about how the newspaper is using social media to engage its readers. He is very passionate about reaching readers through social media and getting more of the Globe’s journalists on the social media bandwagon.
At the Third Tuesday Toronto event last week, I chatted with Mathew after his presentation, "How The Globe and Mail is using social media to connect with its readers". It was a repeat performance for those who attended his seminar at PodCamp Toronto 2009. You can watch Mathew’s presentation from PodCamp here as well as download his slides. His Globe blog, Ingram 2.0, also provides more information about what they are doing with social media.
This post is one of a two-part series about the after-presentation discussion that took place with Mathew.
The more things change, the more they stay the same?
Mathew compared the Globe’s brand to a record label. Artists develop their own personality under a label; the label promotes them and helps to make them who there are. The artists can then leave and go to another label or go independent. It’s the same at the Globe. You have journalists that people like because of their talent and the personality evident in their articles – Christie Blatchford, for example. The Globe is the medium that helps them to get their following of readers. But, they can easily leave the Globe and go independent or to another newspaper.
South by Southwest Interactive festival is one of the largest technology events of the year. Over 6500 registrants meet to discuss web technologies and the communities those technologies are meant to support. The registrants are a mix of technologists, bloggers, podcasters, social media marketers, PR folks, designers and developers, all of whom descend upon Austin, Texas, for five days.
SXSW Bag Pick-Up
The festival offers many lessons, tips and tricks, best practices and predictions for the future.
Below are 5 Lessons I Learned at SXSWi.
1. Have good shoes. Zappos.com is "Powered by Service."
Zappos.com sees extraordinary customer as its norm. CEO Tony Hsieh understands that to succeed online, Zappos has to compete with the offline retail environment where customers try shoes on. As a result, Zappos offers free shipping and free return shipping for all its products.
In Tony Hsieh's opening remarks, he reveals how good deeds such as free shipping can help you leverage the power of your audience to massively extend your brand.
Listen to a podcast of Tony Hsieh's opening remarks at SXSWi.
2. Libre is different than gratis. Chris Anderson gives it away.
Guy Kawasaki's interview with Chris Anderson helps set the record straight on some of the notions in Anderson's upcoming book FREE. One of the basic premises is that free as in "gratis–no price" is different than free as in "libre–freedom."
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