We asked Alex Pejcic, President and Co-Founder of Sonic Boom, an interactive agency in Toronto, Canada: “Has the business changed since you started Sonic Boom 10 years ago and if so, how?”. Here is his reply in the form of a top ten list…
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*One Degree: OK, let’s cover the basics first so people know what the heck “One Red Paperclip”:http://www.oneredpaperclip.com is. Who are you, what is One Red Paper Clip and how did this all get started?*
Kyle MacDonald. 26. From Vancouver. Live in Montreal. one red paperclip is my quest to make a series of up trades from one red paperclip for a house. I started with one red paperclip on July 12th last year after I realized I didn’t have enough cash for a down payment on a house. I saw the red paperclip on my desk and decided to see if I could trade it for something bigger or better. I traded it for a pen shaped like a fish. Then I traded that for a doorknob. Then the doorknob for a coleman stove. After nine trades, I’m up to a recording contract at MetalWorks studios in Toronto.
*One Degree: You’ve done an amazing job of integrating Web 2.0 tools into One Red Paperclip. I see “del.icio.us”:http://del.icio.us, “MySpace”:http://www.myspace.com, “Flickr”:http://www.flickr.com, “YouTube”:http://www.youtube.com, “Feedburner”:http://www.feedburner.com, “Odeo”:http://www.odeo.com, “Gmail”:http://mail.google.com, and “Google AdSense”:http://adsense.google.com. How has the availability of these tools impacted what you are doing with One Red Paperclip?*
Recent “One Degree interviewee”:http://www.onedegree.ca/2006/03/03/5-questions-for-robert-scoble, Robert Scoble is often seen as an “edge case”:http://scobleizer.wordpress.com/2006/01/27/more-on-edge-cases/ (although he “hates being called that”:http://scobleizer.wordpress.com/2006/01/26/scoble-im-not-an-edge-case/). I think Robert sees himself more as “canary in a coalmine” – out ahead of us but doing what will one day become common practice. The term edge case implies a way of using things that will _never_ be seen as normal.
In any case, whether Robert is an edge case or not, I’m starting to think that he is a “bright-liner”. You might not know that word, so let me digress for a moment to explain what it is before saying why Scoble might be one and why it might impact your brand.