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Election 2006 and Social Media – The Liberals

Published January 20, 2006

Be sure to check out all five articles in this series:

Finally we review the Liberal Party of Canada and its use of social media. As the current party in power but with a minority government (and a scandalized one at that), they have a unique challenge in getting their message out to a jaded and weary Canadian public. Will they take advantage of social media to ensure that their support is shored-up and ready for the election? Or will they see their ruling party status as sufficient and ignore the power of the digital conversation?

Ndpiconzoomlj OK, before we even get to the Liberals, hot off the press, the NDP has blog badges and MSN icons! These were not there a couple of days ago. And then my NDP article was published. Who says one vote, one voice in the wilderness, doesn’t make a difference? Right, on to the Liberals …

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Election 2006 and Social Media – The NDP

Published January 16, 2006

Be sure to check out all five articles in this series:

The Internet has been held up as the distribution medium of choice for "the little guy".  With a little tech savvy and a decent graphics program, an individual could have a voice that has the potential to be equally heard along with the big guys.  The NDP is often portrayed as "the little guy" in Canadian politics; how are they taking advantage of social media to promote their message and engage their constituency in an authentic conversation?

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