Firstly, hats off to the “organizers”:http://www.meshconference.com for setting up the Mesh Conference in just 9 weeks. They also *sold out* without any traditional marketing; it was strictly via word of mouth and blogs. Talk about ROI.
The conference attendees presented a nice mix of techies, marketers, venture capitalists, entrepreneurs, students and PR folks. It was a great opportunity to network with others.
The sessions on day one were very productive, especially Blogging 101 by “Tris Hussey”:http://blog.larixconsulting.com/blog. He didn’t lose us rookies in the room and facilitated interaction amongst the audience. There was some debate about whether blogs generate revenue, but one attendee pointed out his client had many sales leads and referrals for other businesses not to mention job offers because of his blog. Looking strictly at ad revenue from Google Ad Sense is a myopic view.
Category: Industry News
This is a big week for Internet marketing in Canada, what with the sold out Mesh Conference in Toronto and the CMA’s “Next” Convention in Montreal…
Comments closedThe instigators of upstart the upcoming “mesh” web 2.0 conference in Toronto have a $0 advertising budget but have done an amazing job getting bums in seats. All five have now chimed in with their own unique takes on the bottom-up marketing they’ve used…
4 Comments