Last week’s AIMS event in Toronto featured a panel of senior internet executives prognosticating on the future of the net. Panel members Nick Barbuto of Cossette Media, Adam Froman of Delvinia and Jean-Philippe Gauthier of Sympatico/MSN gave a thumbs up on the state of the industry and shared their comments on the AIMS State of the Net-Nation Survey responses, the questions they are getting from clients and where they are focusing their upcoming online marketing efforts.
There were three key points they made:
Search is still in its infancy, therefore expect greater developments coming, cookies will be even more essential in delivering site experience, flash-based video for interactive advertising will be more popular, RSS is a revolution, email needs a revolution, and blogging is (gasp) just a fad.
Category: Industry News
I was chatting recently with someone from one of the Canadian arms of the Better Business Bureau. He told me that not only do they get a lot of inquiries from people looking for more information on Internet-related companies, but complaints about Internet-related companies rank very high compared to other types of businesses.
To date, the Better Business Bureau has apparently logged (across North America) 253,015 inquires about Internet-related companies and 15,250 complaints, putting Internet-related companies fourth on the list of most complained about companies behind only credit card companies (third), cell phone companies (second), and auto dealerships (first). Ouch!
From Click Weekly you can read about the recent CMO RealityCheck survey of marketing chiefs. One of reports interactive marketing spending boost in Q2.
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