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Category: Internet Marketing

5 Questions For David Feldt – MD, Organic Toronto

David Feldt
_As the Senior Vice President and Managing Director of Organic’s Toronto office, David Feldt is responsible for managing all Canadian client relationships and business development efforts, focusing on the Financial Services, Automotive, and Communications sectors in both the U.S. and Canada._
_Most recently, David was VP, Managing Director at Blast Radius Toronto where he was responsible for new business development, client management, revenue growth, profitability, employee and customer satisfaction for Eastern Canada and the Central Region in the U.S._
_Prior to that, he was SVP, Global Practice Leader of Wunderman New York, leading a global team responsible for interactive marketing for IBM across eight countries._
*One Degree: Congratulations on the new gig! How have the first few days gone?*
Thanks Ken! In a word, exhilarating! What an auspicious week to join “Organic”:http://www.organic.com/ – just when the market is really taking notice. First, “Forrester Research”:http://www.forrester.com/ named Organic as “a leader in both transaction-led and image-led website design”:http://www.organic.com/about/news_detail.jsp?629. Then, an article in the Wall Street Journal highlighting our innovative work on “The Mudds”:http://www.wearethemudds.com campaign for the Jeep Commander, some of which was created right here in Organic’s Toronto office.
Of course, I’ve a lot of time during my first week meeting with teams, particularly Dave Stubbs and Dave Sylvester, the creative force in the office, to get up to speed on the wonderful work that Organic is generating for both Canadian and U.S. clients. Everything that I’m learning validates my decision to join the agency.
*One Degree: Organic has had a very low profile in Canada over the last few years despite the large Toronto office and the great successes in the States. Do you see yourself growing Organic’s visibility and client base in Canada?*

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Observed: The Looming Talent Shortage

I’ll leave it up to the hard-core research types to prove me wrong, but in my unscientific opinion there’s a human resources crisis brewing in the Internet marketing space.
Based on recent discussions I’ve had with business owners, HR professionals, and recruiters, as well as my ‘fly-on-the-wall’ perspective as owner of an industry job posting board, it’s getting increasingly difficult to find talented mid-to-senior level Internet marketing professionals. And the situation is only going to get worse…
Here’s why:

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