Fortune Magazine‘s August 8, 2005 issue has a series of great cover stories related to “The Future of Advertising.” (I bought the Canadian edition but it looks like it has all the same stories as the US copy.)
I believe all Internet marketers (and advertisers) should get this issue and read every story. The articles are very informative and support what a lot of us know and think: more ad spending is going online, whether for:
* Search Marketing
* IPTV
* Better Targeting of Marketing Messages
Julie Roehm is DaimlerChrysler’s director of marketing communications and oversees the sixth-largest pool of ad dollars in the US. Last year she spent 10% of the budget online; this year she is allotting closer to 18%; next year, she says, she will allocate more than 20%.
More and more this is the trend and those people who know online will benefit.
Category: Internet Marketing
I am currently working with a company that is integrating their Customer Relationship Management (CRM) and email marketing platforms.
Here are some interesting facts from a recent AMR Research survey (registration may be required for non-clients).
* Expected increase in spending on CRM software from 2005 to 2006: 8.2%
* Companies planning to use “hosted” CRM applications in the next 12 months: 49%
I’m a big fan of the Application Service Provider (ASP) model for obtaining access to powerful software for use in businesses large and small. In case you’re not familiar with the term, Application Service Providers are third-party organizations that ‘rent’ online access to software to clients that they manage and host on their behalf.
Examples of solutions relevant to Internet marketers that I’ve used (among others) include www.campaigner.com (for email marketing), www.salesforce.com (for CRM), and www.parachat.com (for chat).
There’s a ‘hosted software’ solution for just about anything you might want to do these days. But how do you ensure you are choosing the right one?