Category: Jesse Hopps

Prioritize your Strategic Initiatives

Published May 5, 2010

By Jesse Hopps Strategic planning is a great way to identify which initiatives can add the most value to your organization. The next step is to prioritize initiatives with a…

Analyzing Competitive Ad vs PR Spending

Published April 19, 2010

By Jesse Hopps Measuring the effectiveness of your PR process is not a simple task, especially if you don’t have the budget for PR-coverage subscriptions. Just as challenging is demonstrating…

Consultative Selling Part III

Published April 8, 2010

By Jesse Hopps The Art of Negotiating “When selling you never get what you deserve, you get what you negotiate for.” Definition: Negotiation is a mutual exchange of concessions, which…