By Jesse Hopps Business Communications There are many types of business communications such as introductions, appointment confirmations, meeting follow-ups to document agreed next steps, and order confirmations. Salespeople often rush to…
Leave a CommentCategory: Jesse Hopps
(Part I) By Jesse Hopps Competitive Positioning How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally, positioning is about aligning…
Leave a CommentBy Jesse Hopps Many mid-sized organizations are in the process of redesigning their website, but few have the required capabilities to design their website internally. Use this research note to…
14 Comments