While the conference was a couple weeks ago, the information is still very fresh and (slowly) making its way from my notebook to your screen. The presentation by Bryan Eisenberg of FutureNow (also a ClickZ columnist) focused on site conversion and how we need to look at the whole encounter a visitor has with our website, as each click they make is a micro-conversion to the final action we wish them to take, be it to purchase, subscribe, download, request sales follow-up, etc. The way to make it happen is with Personas.
Comments closedCategory: June Macdonald
Here are the first of several posts overdue from the CMA Digital Marketing Conference conference. The first is a runthrough of the presentation by Brent Lowe-Bernie of comScore Media Metrix, updating our picture on Canadian internet usage and his take on what’s needed to get through to your target audience.
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