Who in this day of enlightened internet marketing sends people to their website home page when they click on an ad?? Case in point, last week’s IAB/Marketing Magazine event, Interactive to the Max, shouted loud and clear over and over, that the consumer is in control. Well someone wasn’t listening this morning.
I’ll have more coming up on the event itself, but I was happily distracted from work this morning by an ad on the Globe and Mail site for OCAD‘s upcoming art auction fundraiser.
So I clicked.
Category: June Macdonald
We all had a great day yesterday at the CMA Digital Marketing Conference. Some of the highlights of a very packed day were discussions of Personas, Web 2.0, brain scans,…
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