The new campaign from FedEx takes a subtle approach, but is it too subtle?
Supporting the TV spots is a new site, DayAhead.ca, featuring a fictitious shipping company that has figured out a way to make sure packages get there on time: “We have Day Ahead and now ‘Week Ahead’. If things get really bad, we’re ready to launch ‘Month Ahead’.” [Video of the commercial is on the site.]
Category: June Macdonald
A couple weeks ago I posted that Ask.com butler Jeeves had been given the pink slip and his transition out of the search market had begun. Well the supporters have come out to insist he be reinstated, saying he brings warmth and humanity to the internet.
An unidentified former Ask employee has started the Save Jeeves blog, which has already gotten international coverage in the Globe and BBC and touching comments from supporters, including this mother of an 8-year-old:
The collaborative features of the web has given birth to a new initiative, the IGLOO. TheIgloo.org is a new global governance research portal, launched in Canada, going live later this month.
Announced this week by portal host the Centre for International Governance Innnovation, based in Waterloo, the goal of TheIgloo.org is “to build global connections between people, processes and information to further advance research on many topics of global importance which can be used to stimulate innovative solutions to the economic, financial and social governance challenges facing our world.”