_This article is by Guest Contributor Kate Trgovac._
For me, 2005 will be remembered as the year my feedreader exploded. There is a lot of great content out there. Of course, great content existed prior to 2005, but this was the year where small content publishers took advantage of RSS to reach niche markets and Main Stream Media seemed to finally buy in. These are the feeds that I never miss:
Category: Kate Trgovac
_This article is by Guest Contributor Kate Trgovac who reports on the recent “BlogOn”:http://www.blogonevent.com/blogon2005 conference in New York City. This is the final article in the series._
“Dave Hornik”:http://www.ventureblog.com/, General Partner at August Capital, moderated “Understanding Social Media’s ROI”, the closing panel that centered on the costs, measurable benefits and strategic selling of social media into your organization. Panel members included: Laurie Mayers, Deputy Managing Director, Hass MS&L BlogWorks (the PR firm that manages “GM’s FastLane Blog”:http://fastlane.gmblogs.com/); Craig Engler, General Manager, “SciFi.com”:http://www.scifi.com; and Andy Sernovitz, CEO, “Word of Mouth Marketing Association”:http://www.womma.org/”.
This was an exceptional panel, full of lively dialogue and great, actionable information.
Hornik’s first question: “Where has social media been put to good use?”
_This article is by Guest Contributor Kate Trgovac, reports on the recent “BlogOn”:http://www.blogonevent.com/blogon2005 conference in New York City._
The “Pitching To Social Media” panel was one of the more hotly contended at BlogOn2005 and really polarized “old-school” bloggers who see this as another attempt at exploitation by Big Business and “new-school” marketers who are trying to find their way (still) around a new media and are making mistakes. It was moderated by Cathy Brooks, VP at Porter Novelli and included “Jeremy Pepper”:http://pop-pr.blogspot.com/, Founder & President, POP! Public Relations and Andrew Carton, Editor, “Treonauts”:http://blog.treonauts.com/.
Brooks opened the conversation with the question “Should PR firms pitch bloggers? Yes or No?” The answer: “It depends.”
Then all hell broke loose.