I was talking to a colleague at “Tucows”:http://www.tucows.com/ and we hit on something I’d experienced before, but hadn’t quite formalized into a structured idea.
The issue at hand was “what is the proper way to ‘test’ a new blogging platform – or blogging in general for that matter?”
To me the biggest benefit of having a blog is not “publishing a personal diary” but “sharing thoughts with the world”. The impact of blogging on your ability to share with others only happens if others can in fact share – otherwise you are just talking to yourself.
And therein lies the problem.
If you are “just testing” blogging, or a new platform like “vox”:http://kenschafer.vox.com/, you don’t really want to tell people it’s only a test and that you might not keep it going.
In a nutshell, *without committing to blogging it is very hard to get the benefits of blogging.* My guess is the blogosphere is strewn with “hello world”:http://technorati.com/search/%22hello%20world%22?language=en&authority=n blog posts that are the first and last post because it is impossible to see the benefit of post number two.
Category: Ken Schafer
Today’s Question of the Day is:
Will history view “Snakes On A Plane” as an example of successful viral marketing?
Add your thoughts and read those of others after the click…
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Kathryn Lagden joined “AIMS Canada”:http://www.aimscanada.com/ as General Manager in March 2006.
She first experienced AIMS when she joined as a member in 1998. AIMS is Canada’s largest Internet association, representing over 5,000 members from a broad range of roles and industries and with varying levels of online experience. From long term Internet aficionados to relative newcomers, the association’s members all have the common desire to stay informed and up-to-date with the latest industry developments.
Active in the community, Kathryn is a regular guest speaker at Ryerson University and a member of the Humber College Marketing Program Advisory Board.
*One Degree: Hey Kathryn, what’s new at AIMS?*
What a great question! There’s so much happening at AIMS right now and I do like talking about it.
A few weeks ago we launched the “AIMS blog”:http://blog.aimscanada.com/ (more about that in a moment) and we also just launched “our new website”:http://www.aimscanada.com/.
We’re in the midst of planning the AIMS 10th anniversary bash. We’ll mark the occasion with an event on September 20th. Shel Holtz will join us to talk about “How Social Media is Changing Everything You Know”. (Plans are also in the works for a geek dinner the night before). We’re also ramping up quickly for our other fall events and will have more details on those shortly.
Beyond the blog, website, and events what I find most exciting is how engaged members are with the association. In the last couple of months we’ve set up a number of volunteer committees who are helping in all aspects – over 40 people helping with everything from event topics to promoting AIMS and our events.
We’ve had a good response from sponsors. We’re still finalizing details but we’ll have an announcement up shortly to talk about our new sponsors and what they’ll be offering members.
*One Degree: What’s the response been to the new blog?*