Category: Ken Schafer

Big news today – Barrie-based start-up “Hot Banana”:http://www.hotbanana.com/, (see our “Five Questions for Krista Lariviere – President, Hot Banana”:http://www.onedegree.ca/2005/07/15/five-questions-for-krista-lariviere-president-hot-banana for background) has been acquired by “JL Halsey”:http://www.jlhalsey.com/ for around $2 million.
While the name JL Halsey might not ring a bell, many marketers will be familiar with their services such as “Lyris”:http://www.lyris.com/, “Sparklist”:http://www.sparklist.com/, and “EmailLabs”:http://www.emaillabs.com/.

At the closing of the Hot Banana acquisition, Halsey paid the owners of Hot Banana approximately 1.9 million Canadian dollars in cash and will make installments totaling up to approximately 750,000 Canadian dollars if Hot Banana achieves specified revenue and technology integration targets in the first and second year following the closing. An additional 500,000 Canadian dollars will be paid subject to working capital and other adjustments.

Interestingly, the company announced the acquisition of popular web analytics firm “Clicktracks”:http://www.clicktracks.com at the same time.
The core of the press release with all the details follows the break…