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Category: Marc Poirier

Google Testing Click-To-Call Ads

_This article is by Guest Contributor Marc Poirer._
Google is finally testing the “pay-per-call” advertising model in their search results. The pay-per-call advertising model has been in the cards for a few years already, with several companies attempting to make a business out of it, but when Google decides to go forward with something like this, we all need to pay attention.

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Search Is The Number Two Internet Activity

_This article is by Guest Contributor Marc Poirer._
According to “PEW’s recent survey of Internet usage”:http://www.pewinternet.org/pdfs/PIP_SearchData_1105.pdf (links to PDF), search is now the second most popular Internet activity, edging towards email as the primary Internet application.
Search usage jumped dramatically from 30% of American Internet users in June 2004 to 41% in September of 2005.

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