Category: MBE:BE 2008

Lally Rementilla warns that Vulcans, Earthlings and Marketing ROI is not exactly beginner friendly, but recommends it to already savvy marketing folks who could use a bit more information on…

We gave out a lot of copies of Stick to Drawing Comics, Monkey Brain! by Scott Adams during the Mini Book Expo: Business Edition. And now we're getting a lot…

Rachel Brethauer read Relevance over a long span of time, making her all the more appreciative of the taut writing and the easy-to-follow thread of author's argument. Here's an excerpt…