The Internet Marketer's Secret Weapon
The explosion of blogs has led to a need for quality control — this is particularly true for marketing and PR blogs. One of the most prominent measures of quality has been a ranking system, the Power 150, devised by marketer and blogger Todd Andrlik. Click through for details about the ranking and an exciting partnership with Advertising Age.
Comments closedOwen Sagness, VP at MSN Canada presented at the CMA’s National Convention & Trade Show on reaching online objectives – with a case study on the Microsoft Sympatico portal.
Owen presented some interesting statistics during his presentation, like the following:
Click the video for a quick tutorial on Microsoft’s AdCenter.
(If you are reading the feed version of this you’ll need to click through to see the video.)
2 CommentsDonna Reid from Canada Post presented a case study at the CMA’s
National Convention & Trade Show on direct marketing to small businesses, and spoke about Canada Posts’ Venture One initiative.
In her lecture Donna noted that a good database takes a good 3 years to begin to have data which you can then extract useful information from. Click the video to hear all about the program.
(If you are reading the feed version of this you’ll need to click through to see the video.)
Comments closed