By Michael Garrity A great new start-up company I know asked for my suggestions recently for “how to build an on-line brand”. To help guide the conversation, I created a…
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By Michael Garrity I realized something about myself on Sunday. Despite all my tiresome hyperbole about being a representative of the "new marketing" generation, there I was camped out in…
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Every industry produces an environmental footprint and the industry of marketing is certainly no exception. I was recently thrown into thinking about how to take accountability for our marketing footprint when I was confronted with a marketing tactic that I found particularly objectionable. The culprit was newly revamped marketing company, CanPages.
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