Continuing on with our recent mobile theme, new contributor Phil Barrett shares some information about Canada’s adoption of the “third screen”.
Although often referred to as the “third screen” – there are actually more mobile devices (2.8 billion) world wide than internet PCs and TVs combined (2.5 billion)!
A few reports have been released over the last week that highlight the fact that adoption continues to grow in Canada and how people (and marketers) are using Mobile devices are changing too.
Category: Mobile
Following up on yesterday’s post about mobile marketing, I came across this piece in eMarketer, “Mobile Users Easy to Annoy“.
Seems like those of us who want to do mobile advertising might be out of luck …
Everything I have heard this year from folks that “know” says that virtual worlds and mobile are the next 2 big things. Let’s talk about mobile. Time Warner is doing it and doing it well. In an interview at Marketing Sherpa, they offer a number of thoughts, including 10 practical how to tips, on doing mobile right (limited time access). Here were my five take-aways:
1. Understand what you offer that would be good in a mobile environment. At the top of Time Warner’s list:
o What’s happening right now, such as news, weather and sports scores.
o Ringtones, wallpaper and other items that brand the mobile experience as your own.
o Time-killer entertainment features, including games, video, photos and fun lists.
2. There are a lot of devices out there. Time Warner tests regularly on 3 dozen devices. Make sure you budget for that.
3. All vendors are not alike. You might (likely) need a different one for text messaging than you need for a WAP or mobile site. Make sure they can help you with things like discoverability of your content.
4. Integrate your mobile offering with the rest of your brand. Make sure you use all channels at your disposal to market it.
5. Remember your customer’s environment. Mobile users are often in a time conscious situation. Don’t abuse their attention.
It’s a really great piece with some helpful, practical insights. My question – who is doing mobile well in Canada? Is there anything unique about the Canadian environment that marketers should know? What kind of content do you get on your mobile device?
Would love to hear thoughts – whether you are consuming mobile content, or preparing it for consumption.