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Category: Online Advertising

1.5 Questions For Mitch Joel

Published February 24, 2006

_Mitch Joel is a passionate entrepreneur and speaker who connects with people worldwide by sharing his communications insights, marketing strategies and commitment to building a better community. As well as being co-owner of “Twist Image – Multimarketing Studio”:http://www.twistimage.com, he is an interactive expert, educator, community leader, freelance journalist, blogger and believer in doing the impossible._
*One Degree:* “Mitch, If you could recommend one book to people interested in how marketing is changing, which one would it be and why?”
*Mitch Joel:* So essentially, you’re asking me to choose between my four children. Do I choose “Re-Imagine”:http://www.amazon.ca/exec/obidos/ASIN/078949647X/imho0b-20 by “Tom Peters”:http://www.tompeters.com/, “Purple Cow”:http://www.amazon.ca/exec/obidos/ASIN/159184021X/imho0b-20 by “Seth Godin”:http://sethgodin.typepad.com/, “The Cluetrain Manifesto”:http://www.amazon.ca/exec/obidos/ASIN/0738204315/imho0b-20 by Rick Levine, Christopher Locke, “Doc Searls”:http://doc.weblogs.com/ and “David Weinberger”:http://www.hyperorg.com/blogger/ or “Life After The 30-Second Spot”:http://www.amazon.ca/exec/obidos/ASIN/0471718378/imho0b-20 by “Joseph Jaffe”:http://www.jaffejuice.com/ ?

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Is IntelliTXT A Misnomer?

Published January 16, 2006

_This article is by guest contributor Karel Wegert._
Google’s continuous domination in the pay per click arena has, with the exception of the “Yahoo Search Marketing”:http://searchmarketing.yahoo.com/ product (formerly the Overture network), been relatively unchallenged. In April of 2004 however, a new product called IntelliTXT was launched by “Vibrant Media”:http://www.vibrantmedia.com in an attempt gain some market share in the ever-growing pay per click industry.

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Twelve Months of Interactive Marketing

Published December 21, 2005

With 2005 drawing to a close, it’s time for the interactive advertising year in review. If you’re like me, you can’t remember what happened in July let alone way back in January, particularly where interactive marketing trends are concerned (have you noticed that there’s a considerable amount of overlap with these sorts of things?). With that in mind, I thought I’d offer a month by month recap of the units, formats, and channels that made this a watershed year for interactive marketing.
h3. January: Vlogs
Given the popularity of blogs in 2004, we had to expect the trend would continue this year. The newest blogs, however, were a lot richer. Video blogs (blogs that incorporate video clips) made their presence known this year, thanks to vlogs like Peter Jackson’s “Kong is King”:http://www.kongisking.net/index.shtml. They’re sure to continue to flourish, thanks to distribution channels like multimedia search engines.
h3. February: Podcasting
Podcasting ended up being big all year long, but February “saw the introduction of the world’s first podcasting ad network”:http://www.clickz.com/experts/media/media_buy/article.php/3483571. Just think how much our “options have expanded”:http://online.wsj.com/public/article/SB113167835201394489-6RLXo50JXniwqPt59a3cCUJPXsM_20061111.html?mod=blogs) since then.
h3. March: Online Video
After the Superbowl, which brought with it a number of TV ads that subsequently found audiences online (remember “GoDaddy?”:http://www.godaddy.com/gdshop/superbowl05/landing.asp?isc=wscfwst304&se=%2B), marketers took a longer, harder look at online video. Can you think of a current online campaign that doesn’t include it?

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