Earlier this week the “IAB”:http://www.iab.net in the US “announced guidelines for broadband video commercials”:http://www.iab.net/news/pr_2005_11_29.asp:
Comments closedCategory: Online Advertising
More good news for web publishers and further proof that Internet advertising is taking the marketing world by storm comes from the US IAB today…
Comments closedWho in this day of enlightened internet marketing sends people to their website home page when they click on an ad?? Case in point, last week’s IAB/Marketing Magazine event, Interactive to the Max, shouted loud and clear over and over, that the consumer is in control. Well someone wasn’t listening this morning.
I’ll have more coming up on the event itself, but I was happily distracted from work this morning by an ad on the Globe and Mail site for OCAD‘s upcoming art auction fundraiser.
So I clicked.