Category: Paid Event Listings

November’s dinner – scheduled for Wednesday November 14th at Brassaii (dinner is $40/pp, taxes & gratuity included) – is almost upon us and Kate Trgovac of Reinvent! Communications will be…

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CaseCamp 6 is here — this time with a Facebook Experiment!

OneDegree readers are cordially invited to CaseCamp Toronto 6 on November 20 at the Century Room on King Street. Register in advance on the CaseCamp 6 wiki, Facebook page, or just show up. As always, the event is free.

The programme is looking hot! Three of the four confirmed 15-minute case-studies include:

1. Globeandmail.com – Engaging the Community: Comments and Beyond, by 
Angus Frame, Editor of Globeandmail.com

2. Mobile Marketing for Levis @ Virgin Fest Toronto, by Brady Murphy, Managing Partner at Vortex Mobile
3. Treehugger.com – Growing a global online community, by Lloyd Alter, Treehugger.com

In the lounge, Media Lab Toronto will be hosting an interactive mobile experience while Andrew Mcconnachie will be providing aural pleasure from the DJ booth.

The CaseCamp Facebook Experiment
Last week’s Facebook announcement of “Pages” and “Social Ads” was hotly debated across the Web. There’s no doubt that finding a sustainable balance between the needs of community and of marketers is the most significant challenge facing communications today.

CaseCamp is a place for experimentation – so we’ve created a Facebook profile for CaseCamp 6 where we’ll be running social ads all this week, and we’re going to encourage debate at CaseCamp on what worked and what didn’t.

Become a Fan of CaseCamp if you’d like to participate and have the ads present in your own social graph to get a first hand sense of how your audiences are going to feel when you ask them to become fans of your brand.

See you November 20th! And feel free to get in touch by email or phone (416.566.2322) if you’d like to chat.

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Are you going to Web Analytics Wednesday (WAW) Toronto on November 14th? You should! It’s going to be at (Bar Wellington, 520 Wellington Street West, 416.341.8880 Sign up at the event Web site.

What is WAW?
A brain child of Eric Peterson, WAW events are an opportunity for folks interested in Web Analytics to meet face to face informally and chat about sweet successes or trials and tribulations of working in analytics. WAW’s began in early 2005 and are held around the world at 6 P.M. local time. Frequently asked questions about WAW.)

A big “Thank you” to Patrick Glinski, Critical Mass for organizing this event (and the last 2 also!)

You do NOT have to be a Web analyst or heavily involved in Web analytics to attend. All are welcome, whether you’re from the Toronto area or not. In fact, at the past WAWs, we’ve had the pleasure of meeting Joseph and Susan Carrabis of NextStage Evolution (Scotsburn, N.S), Shaina Boone from Critical Mass (Chicago) and Mike Spaeth from Coremetrics (New York), who all happened to be in the area and joined our gathering.

Join us! To find out more about the event and register, check out the event Web site.

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