Category:

Performance Marketing

Performance Marketing

Measurement Online Advertising Performance Marketing Social Media
Mark Ritson: Martin Lewis shouldn’t be alone in calling out Meta’s lucrative scam ads
by Mark Ritson December 2, 2025
by Mark Ritson December 2, 2025 2 minutes read
When even the UK’s most trusted ‘money man’ has to put out videos disavowing social media ad scams, you know you’re just …
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E-mail Marketing Performance Marketing
Canadian Email Summit – 2025 – Reaching the Inbox
by Derek Lackey August 30, 2025
by Derek Lackey August 30, 2025 2 minutes read
Meet Your Peers Attending the Canadian Email Summit is a must for anyone serious about email marketing. This event brings together some …
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Dark Patterns Performance Marketing
The Dark Side of AI Marketing: A Call for Ethical Boundaries
by Derek Lackey July 17, 2025
by Derek Lackey July 17, 2025 6 minutes read
The marketing industry stands at a crossroads. Generative AI has arrived with unprecedented power to create, personalize, and persuade at scale. While …
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