Category: Podcasting

All too often people make wrong assumptions. One of those wrong assumptions is that Podcasting is easy. All you have to do it hit play and start babbling (if only that were true).
Last week “I co-hosted Across The Sound”:http://www.acrossthesound.net/2006/05/ats_31_the_new_.html (the highly listened to Podcast from Life After The 30-Second Spot author, “Joseph Jaffe”:http://www.jaffejuice.com/) and man, it is a lot of work.
Mid-week Joseph sent me his show notes which included a list of discussions topics, our “winners” and “losers” of the week, and more. I spent the better part of my nights staying in the loop on all of the developments related to the topics, as well as looking out for new emerging events that might be more relevant by the time we would record.
The final product sounds smooth, but I know that Joseph puts a bunch of production time (aside from the usual glitches that arise when a new technology is in play) towards each episode. To be honest, I don’t know how he manages to Blog, Podcast, speak, travel and still do client work (there must be two of him).
Why is this important to marketers?