With 2005 drawing to a close, it’s time for the interactive advertising year in review. If you’re like me, you can’t remember what happened in July let alone way back in January, particularly where interactive marketing trends are concerned (have you noticed that there’s a considerable amount of overlap with these sorts of things?). With that in mind, I thought I’d offer a month by month recap of the units, formats, and channels that made this a watershed year for interactive marketing.
h3. January: Vlogs
Given the popularity of blogs in 2004, we had to expect the trend would continue this year. The newest blogs, however, were a lot richer. Video blogs (blogs that incorporate video clips) made their presence known this year, thanks to vlogs like Peter Jackson’s “Kong is King”:http://www.kongisking.net/index.shtml. They’re sure to continue to flourish, thanks to distribution channels like multimedia search engines.
h3. February: Podcasting
Podcasting ended up being big all year long, but February “saw the introduction of the world’s first podcasting ad network”:http://www.clickz.com/experts/media/media_buy/article.php/3483571. Just think how much our “options have expanded”:http://online.wsj.com/public/article/SB113167835201394489-6RLXo50JXniwqPt59a3cCUJPXsM_20061111.html?mod=blogs) since then.
h3. March: Online Video
After the Superbowl, which brought with it a number of TV ads that subsequently found audiences online (remember “GoDaddy?”:http://www.godaddy.com/gdshop/superbowl05/landing.asp?isc=wscfwst304&se=%2B), marketers took a longer, harder look at online video. Can you think of a current online campaign that doesn’t include it?
Category: Podcasting
New stats show that podcasting is growing rapidly and that growth will likely continue for several years, but critical mass is still some way off. Have you started listening to podcasts? How do you compare to the average podcast listener?
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_Ken King is a serial entrepreneur on his way to becoming an angel investor, with current interests in five businesses and several others in negotiation. His core business is “King Marketing, Advertising & Communications Inc.”:http://www.kingmarketing.ca, which provides creative and consulting services to its clients. Since completing an MBA at Queen’s University, Ken has expanded his consulting practice to include coaching entrepreneurs on business planning, strategy and operations._
*One Degree: What is Enablr?*
“Enablr”:http://www.enablr.com is simply a front-end for real human beings who are going to “transcribe your podcast”:www.enablr.com/transcribr/ or “print out and mail your letter”:http://www.enablr.com/stenographr/. We just make it easy by eliminating a lot of the messy stuff that you would normally do to connect with those human beings.
In a larger sense it’s an experiment in listening to people, identifying a need and then doing something about it – quickstyle.
*One Degree: It took you 19 days to go from a concept to being a fully-functioning business with real revenue. It took One Degree six weeks to do the same – I feel like a dinosaur! What does this rapid level of innovation mean for traditional businesses?*