How much can assumptions improve your sales? Before deciding for yourself, you need to know something about presuppositions. Pre-supper what? Presuppositions—statements that force people to make assumptions. In your case,…
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To those obsessed with metrics, Google AdWords is like pickles and ice cream to a pregnant woman. To those obsessed with metrics and copy, it’s like Häagen-Dazs created a dill…
4 CommentsAs marketers, we typically promise prospects phantasmagorical arrays of emotional pleasures. Too rarely do we speak to the human condition — the angst, pain and stress of life. But here’s…
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