The threat of spyware is changing user behaviour, reports MediaWeek on the release of a new Pew Internet report on spyware. Over 80% of respondents have stopped opening email attachments, 45% report avoiding sites they think might install spyware and a quarter have stopped using peer-to-peer filesharing sites.
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A recent Marketing Sherpa AD:TECH study shows where Internet marketers will be investing in test and measurement tools to better optimize online initiatives…where’s the money going?
Comments closedFrom Click Weekly you can read about the recent CMO RealityCheck survey of marketing chiefs. One of reports interactive marketing spending boost in Q2.
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