I don’t claim to be an expert in Web Analytics either. However, when I first set out to find an Online Analytics Consultant I didn’t realize how much mis-perception there is about what this role is and what skills are required.
2 CommentsCategory: Search Marketing
I’ve always enjoyed working with, and learning from, direct marketers since there are so many parallels between their field and Internet marketing. And the more I think about it, the more convinced I am that all Direct Marketers should make search engine advertising a key part of their service offering.
I’m currently working on a presentation on search engine advertising that I am giving at the Canadian Marketing Association’s Direct Marketing Conference later this month. (It’s shaping up to be a lively day of learning and discussion; check it out.) What keeps resonating with me is the fact that Direct Marketers are so well suited to become masters of this relatively new discipline. My concern, however, is that many of them may not realize this.
Just consider what your average Direct Marketer brings to the search engine advertising table:
4 Comments“Yahoo! Search Marketing Canada”:http://searchmarketing.yahoo.com/arp/srch_ss.php?o=USPX10&cmp=Search&ctv=Y!brandsimple&b=75, slated for public release in early 2007, has brought on new and innovative talent to provide Canadian marketers with a fully integrated marketing solution.
In a press release, Kerry Munro, General Manager of Yahoo! Canada, noted how “this team of industry professionals and search marketing experts will provide an efficient and effective transition to our new search platform, and these new technologies and features will make it easier for marketers to understand the performance of their search advertising campaigns and experiment with the medium in an effective, insights-driven way.”