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Category: Search Marketing

Quality Score, SEO & Panda


Well, 2011 is nearing its end and throughout the year there has been a lot of talk about Google’s recent algorithm changes, which were codenamed “Panda”.  These changes have caused quite the panic in the SEO community and everyone seems to have a differing opinion on the Panda update.

Google-logo-682-571408aToday I’m going to weigh in on some of the things I personally have learned from Google in regards to to what they are looking for and how you can better prepare yourself and your websites for better ranking.

Make Google Happy!

One of the most important underlying themes with the Panda update is to give Google what they want, and know what makes them happy.  There is no need to try to trick them into thinking your site is quality when it isn’t; sites with actual valuable information will strive, and those without will falter.

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Branding Online – How Big Brands Fail To Capitalize With SEO

The new marketing presents many opportunities and challenges for brands to get in front of customers, but many of them have yet to use the web to its full marketing potential.

While social media has been getting most of the attention recently, and online advertising is used to some extent, most brands have sidestepped one area that’s said to provide the best ROI either due to not understanding how it works or it’s enormous potential.

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Back to Basics – Analytics from Google

Google Analytics is a free application that provides website visit statistics, designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you.

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