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Month: December 2011

Quality Score, SEO & Panda

Well, 2011 is nearing its end and throughout the year there has been a lot of talk about Google’s recent algorithm changes, which were codenamed “Panda”.  These changes have caused quite the panic in the SEO community and everyone seems to have a differing opinion on the Panda update.

Google-logo-682-571408aToday I’m going to weigh in on some of the things I personally have learned from Google in regards to to what they are looking for and how you can better prepare yourself and your websites for better ranking.

Make Google Happy!

One of the most important underlying themes with the Panda update is to give Google what they want, and know what makes them happy.  There is no need to try to trick them into thinking your site is quality when it isn’t; sites with actual valuable information will strive, and those without will falter.


The “Will it Scan?” Game:

The “Will it Scan?” Game:
Canadian Loyalty & Reward Programs on Your Mobile Phone

CodeCome play with me!  It’s been a while since we’ve played a game together.  Last time, it was spot-the-logos.  This time, it’s interactive, and inspired by the “Will It Blend?” guy.

I recently spoke with Chris Fagan, CEO of Mobestream Media (makers of the very popular Key Ring Mobile Loyalty app).  Freely available for iOS, Android and Blackberry, they’ve already had well over 3 million installs and are quickly approaching 5 million. Within the app, there are more than 1,000 loyalty and reward programs for you to choose from and if your favourite isn’t already in there, they’d be happy to have you add it. 

I’m using it now and I’m on a mission to test every major loyalty program within the Canadian marketplace.  First up, Shoppers Drug Mart’s Optimum.

Shoppers already created an iOS app for Optimum members to use, although it appears to lack some core features of Key Ring.  Key Ring offers you one app that will store ALL your membership bar codes.  And if you’re an Android user like I am, you can use it too. 

How It Works 

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