In this second part of his four-part series on optimizing your site for personalized and universal search, Nima Asrar Haghighi offers some tips on how to be everywhere your audience is. Click through to be where the article is.
Comments closedCategory: SEO
New contributor Nima Asrar Haghighi says “It has been argued that search personalization spells the death of search engine optimization. In my opinion, personalization does not hurt SEO, but it does make a comprehensive and aggressive SEO strategy a necessity.”
Click through to read Part 1 of Nima’s four part series on optimizing your site for personalized and universal search.
The Search Engine Strategies Toronto conference was held in Toronto, Canada on June 12-13, 2007 at the Metro Toronto Convention Centre. As always, it was a tightly-run event that was jam-packed with valuable information.
Here are some of the highlights from sessions I attended on Day 2:
Session: Seth Godin Keynote Presentation
- "Search didn’t become a business until the yellow pages." – Seth Godin
- In the battle between SEO tricksters and search engines, "the search engines are really winning" because they are becoming much better at determining relevance.
- "Search engine advertising is a classic example of permission marketing."