I’m one of the millions of Canadians who uses a mobile device (two, in fact) to surf the Web. Twice this past week I was thwarted in my attempt to access a number of popular Websites because the sites weren’t designed to allow mobile surfers, like myself, in. I have two observations to make regarding this.
2 CommentsCategory: SEO
As a tactic, search engine advertising practically sells itself. Here’s just one example:
I was recently asked by a somewhat price-sensitive client which tactic I would recommend they should do first: perform search engine optimization (SEO) on their Website or run a search engine advertising campaign for a few months.
I said go with the search engine advertising campaign, and here’s why:
2 CommentsMost of us by now have heard how blogs are search engine friendly and can supposedly pick up lots of traffic quite easily. Last month, I conducted a ‘top secret’ experiment to test this theory. Now it’s now time for me to unveil the results for you.
On April 1, 2006 I launched my Internet marketing blog, which goes by the name Sweetmantra. “Launch” is perhaps overstating the case since all I did was remove the password protection that was blocking access to the site. Only a handful of people knew I was launching the blog, and they were sworn to secrecy and told NOT to visit it.
Since I’ve spent over a decade helping people drive traffic to their Websites, it was very ironic (and at times frustrating) for me to sit on my hands for an entire month and NOT market my new baby.
The only “marketing” of Sweetmantra that I did was the following:
# Registered Sweetmantra with FeedBurner, PubSub, Feedster, and Technorati
# Added links to my new blog from a couple of Websites I have editorial control over
# Published a new post once a week
That was it!
Here’s what happened next:
