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Category: SEO

Quality Score, SEO & Panda


Published December 17, 2011

Well, 2011 is nearing its end and throughout the year there has been a lot of talk about Google’s recent algorithm changes, which were codenamed “Panda”.  These changes have caused quite the panic in the SEO community and everyone seems to have a differing opinion on the Panda update.

Google-logo-682-571408aToday I’m going to weigh in on some of the things I personally have learned from Google in regards to to what they are looking for and how you can better prepare yourself and your websites for better ranking.

Make Google Happy!

One of the most important underlying themes with the Panda update is to give Google what they want, and know what makes them happy.  There is no need to try to trick them into thinking your site is quality when it isn’t; sites with actual valuable information will strive, and those without will falter.

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Using Social Media in the Foreign Language Internet

Published November 18, 2010

By Christian Arno

The use of social media is now an established strategy in online marketing. However, for many English-speaking marketers and business owners the idea of running social media campaigns across different cultures is daunting. Here are some pointers to help you begin your cross-cultural social media marketing.

The global social media landscape
To succeed in cross-cultural social media marketing, you need to familiarise yourself with the global social media landscape by researching emerging trends and identifying social media hotspots. Australia, for example, has one of the highest levels of social media engagement in the world, with Australians spending an average of nearly 7 hours on social networks each month. Likewise, in Latin America and China social media is experiencing massive growth.

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International SEO Part 3: Building Sites So They Will Come


Published November 9, 2010

By Guillaume Bouchard

In the first part of our series on international SEO, we looked at the different versions of Google. In the second installment, we examined the different factors that Google uses to determine whether a site is relevant for a specific country. In this third and final installment, we explore the ins and outs of site architecture, and weigh the pros and cons of each.

Site Architecture & International Rankings

There are three general options when it comes to building sites to targeting different countries: (1) separate sites on separate TLDs and ccTLDs, (2) country specific subdomains under a primary TLD, (3) country specific subdirectories on a primary TLD. There are both pros and cons to each of these, especially when it comes to the investment they entail. So the one that’s right for your business will depend on factors such budget, available IT resources, and just how important any given market is to your bottom line.

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