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Category: Simon Smith

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Are you still clicking through to read articles that don’t feature applicable solutions to improve your copywriting? Simon Smith’s post on reprogramming your copywriting may not be the longest article ever written, but his simple tips on using neurolinguistic programming in your ad copy certainly pack a punch. Click through to read more!

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The End of Cell Phones?

Through the magic of wi-fi and VoIP, my new phone brings my business line to any wireless access point, from dive bars to coffee shops, and lets me call anywhere in North America, at any time, for about $20 a month. Given that last month’s cell phone bill cleared a few hundred bucks, that’s a big deal.

VoWiFi—voice over wireless fidelity—is becoming reality. And while there’s definitely room for improvement, it begs the question: is this the beginning of the end for cell phones?

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Chasing the Dramatic Chipmunk

New contributor Simon Smith says ““Viral” is one of the most overused terms in interactive marketing. It’s also one of the most elusive goals. And the case of our over-acting rodent friend helps explain why: true virulence requires losing control, and few marketers are willing to take that risk.”
Click through to read his article (and watch that hilarious chipmunk one more time).

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