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Category: Social Media

The Emergence of “Emergence Marketing”

Published August 23, 2007

Over the last year I have become an increasingly radical convert to the school of “Emergence” theory (i.e. the way that complex systems and patterns arise out of the culmination of relatively simple interactions). There are hundreds if not thousands of academics, authors and modern day philosophers who are exploring the ways that Emergence can better explain and even reshape the world that we live in today, from economic theory to organizational development.

My question is: what will the implications of Emergence theory mean for the evolution of marketing?

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Five Questions for Mabel's Labels

Published August 22, 2007

Julie_Cole_MabelsLabels.jpg

Recently, I received a charming pitch to review a product. I wrote about that pitch on my blog, talking about why it appealed to me more than some others I have received. After posting the article, I was so taken with the pitch that I contacted the company, Mabel’s Labels, to discuss their blogger outreach program and overall social media strategy in general. That conversation turned into the following 5 Question interview with Julie Cole, co-founder and public relations guru over at Mabel’s Labels.

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