One Degree Contributor and “Riya’s”:http://www.riya.com/ chief instigator Tara Hunt has written a great post on “Marketing in the post-Cluetrain era”:http://www.horsepigcow.com/2006/01/marketing-in-post-cluetrain-era.html. If you are at all struggling with what this whole “markets are conversations”:http://www.cluetrain.com/ thing really looks like in action you should read this.
Category: Strategy
While I would never want to invalidate “Tessa’s critique”:http://www.onedegree.ca/2006/01/12/zipca-falls-short of “Zip.ca”:http://www.zip.ca I did want to rise to their defence and say that _after you *are* a subscriber_ the service is just fantastic.
I’ve been a customer for over a year now and just *love* them. The site _is_ a bit quirky but once you’ve used it a few times you get the hang of it and everything works just as it is supposed to. They’ve been amazing at delivering and collecting information about my DVDs and their shipping status and responsive to customer service requests. And they use e-mail really, well personalized information about my account when sending regular shipping notifications that my whole family have come to depend on.
Still, Tessa’s points are valid.
Ken Schafer has one hour to speak to the Council of Communications Directors for the ministries of the Ontario Government tomorrow morning. The topic is “The Big Six For ’06 – The Six Big Internet Trends In 2006”.
Here’s what he’ll be covering…