*A One Degree Exclusive!*
Upstart digital marketing agency “Indusblue”:http://www.indusblue.com just won the work for the official “CBC”:http://www.cbc.ca site covering the “2006 Winter Olympics in Torino”:http://www.torino2006.org/index.php?lang=en. In this exclusive interview, we asked co-founder Darren Pereira about winning the CBC business, the future of Indusblue, and much more.
_Darren Pereira is Director, New Business Development and one of the founders of “Indusblue”:http://www.indusblue.com. Along with brother Dayton, he is positioning Indusblue as a team of creative directors, producers and production talent who deliver online experiences that employ technology along with strategic thinking and stunning creative. His five year goal is to make Indusblue synonymous with the best creative shop in Toronto._
*One Degree: Congratulations on the big CBC Olympic win! What’s the story behind this story?*
Thanks! It’s huge for us as we spent a lot of time and hard work thinking through every detail in our proposed solution.
After we received the RFP, it was a matter of detailed research, thorough proposal writing and providing concrete examples of our skill set. The CBC team was so impressed with the intelligence and creativity of our proposed solutions, that they short listed us and invited us to present our proposal. We also provided references to our existing clients, who love our work. After additional rounds to clarify details, we won the contract.
*One Degree: You went up against some big shops to win this work. Do you think your size worked for or against you?*
Category: Strategy
A recent Merrill Lynch survey of U.S. and European CIOs indicates that most companies are less than two-thirds along in implementing their Internet strategy. Read more…
Comments closedEvery once in a while I am lucky enough to receive a marketing email of such pure ineptitude that I am awestruck. Just when I think I’ve seen it all, an email lands in my inbox that proves to me that there are still corners of the world where the work we do as Internet marketers hasn’t penetrated.
About a month ago, I signed up for a free trial account of a Website server monitoring service from Alertra. I wanted to perform an independent test of the uptime percentage of a Website I owned because a number of customers had mentioned that the Website sometimes appeared to be unavailable.
For 29 days I enjoyed the free use of Alertra’s Website server monitoring service. I’d be notified the moment the Website in question was not available, and I was relieved to discover that my weekly server uptime was in the quite decent 97%+ range. In fact, I was so impressed by the Alertra service that I was seriously considering signing up for a paid account once my free trial had come to an end.
And then I received this email: