This is a bit off topic, but the “New York Times has an article”:http://www.nytimes.com/2005/08/12/business/media/12adco.html?ex=1281499200&en=882fe6685315a047&ei=5088&partner=rssnyt&emc=rss _(registration probably required)_ saying:
bq.. The Aug. 22 issue of “The New Yorker”:http://www.newyorker.com/, due out Monday, will carry 17 or 18 advertising pages, all brought to you by the “Target”:http://www.target.com discount store chain owned by the Target Corporation. The Target ads will even supplant the mini-ads from mail-order marketers that typically fill small spaces in the back of the magazine.
The Target ads, in the form of illustrations by more than two dozen artists like Milton Glaser, Robert Risko and Ruben Toledo, are to run only the one time in the issue. They are intended to salute New York City and the people who live – and shop – there.
Many mainstream magazines like Time and Life have published what are known as single-sponsor issues, carrying ads only from marketers like Kraft Foods and Progressive insurance. Target has been a sole sponsor before of issues of magazines, among them People.
The goal of a single-sponsor issue is the same as it is when an advertiser buys all the commercial time in an episode of a television series: attract attention by uncluttering the ad environment.
Category: Updates On Us
This is a busy week at One Degree with not one but five new interviews in our “Five Questions For…” Series coming up.
Later today you’ll see our John Battelle interview, followed on Tuesday by Organic Inc’s Mark Kingdon. Wednesday we’ll have Jay Aber from 24/7 Canada. Thursday we’ll talk to Dawna Henderson of henderson bas and we’ll close out the week with a conversation with Krista Lariviere of Hot Banana.
Have someone you think we should pose our Five Questions to? Tell us your dream interviewees in the comments.
After emailing Ken Schafer to take “partial credit”:http://www.horsepigcow.com/2005/06/rick-mercer-has-blog.html for “Rick Mercer’s”:http://rickmercer.blogspot.com, we discussed the possibility of me being a regular contributor to One Degree. I, of course, was delighted and accepted right away.
So, until Ken finds my opinions too controversial, I endeavour to contribute at least one entry per week. I hope to engage One Degree’s loyal readers in lively debate and discussion in regards to the world of online marketing.