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Category: Viral Marketing

Five Questions for Hooplah Inc. – Canada's Yummiest Mummy Contest

Published October 1, 2007

Yummiest Mummy contest

This past Labour Day saw the launch of Canada’s Yummiest Mummy contest, the search for Canada’s most magnetic, passionate mom. The interactive agency behind the contest, Toronto’s Hooplah Inc. answered One Degree’s Five Questions about user generated contests, building an online video community and how to get in good with the Mummy Mafia.

One Degree: What is the Yummiest Mummy contest and how did it come about?

The Yummiest Mummy is a user generated contest where moms are invited to upload themed videos for a chance to win a trip of a lifetime courtesy of AIRMILES. Other Sponsors giving away great prizes are Roots, McCain, Crockpot, Disney Baby Einstein and Cadbury.

The initial idea was to do a Canadian Idol style tv show. However, broadcasters are so difficult to deal with, we decided that to create this online initiative would allow us more control and make the vibe more grassroots. The response has been great from our sponsors and the mummies so far.

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My Facebook Coach House Experiment

Published July 24, 2007

With all the hype about Facebook in the media these days, some people may be inclined to dismiss it as the flavour of the month. That would be a mistake.

I think we, as marketers and consumers, have barely scratched the surface of what Facebook is capable of. Here’s just one example of another Facebook marketing experiment I conducted a few weeks ago.

My friend Jane was trying to rent her beautiful coach house in Toronto’s Cabbagetown district. She placed an ad on Craigslist and sent around an email message to her friends, but she didn’t get too many nibbles.

So I offered to help. Using Facebook’s status line feature (which tells your friends what you are up to), I told my network of Facebook friends, "Bill is looking for someone to rent a friend’s Cabbagetown coach house." I did this for about a week, and I updated the status line several times during the course of the week.

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Chasing the Dramatic Chipmunk

Published July 17, 2007

New contributor Simon Smith says ““Viral” is one of the most overused terms in interactive marketing. It’s also one of the most elusive goals. And the case of our over-acting rodent friend helps explain why: true virulence requires losing control, and few marketers are willing to take that risk.”
Click through to read his article (and watch that hilarious chipmunk one more time).

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