Viral Marketing

I just got an email pitch from Handvertising USA. And all I can think is “Seriously?” This is where we are as …

Have you been looking for the best way to spring your brilliant viral marketing plan on an unsuspecting, Christmas shopping public? Well, …

Still wondering what the heck that D*ck in a Box thing was all about? New contributor Monica Hamburg offers a little Viral …

This past Labour Day saw the launch of Canada’s Yummiest Mummy contest, the search for Canada’s most magnetic, passionate mom. The interactive …

With all the hype about Facebook in the media these days, some people may be inclined to dismiss it as the flavour …

New contributor Simon Smith says ““Viral” is one of the most overused terms in interactive marketing. It’s also one of the most …

Who is Will Traveler? I don’t know, and apparently Facebook (or someone) doesn’t want you to know either.

I just came across this amazing example of User Generated Content driving people to actually see the new Spiderman movie. And there’s …

For a few days earlier this month, I found myself running the social media marketing campaign for ABC TV’s new show, Traveler. …

I had the privilege of attending, and speaking at, the 2007 Canadian Marketing Association Annual Convention in Ottawa earlier this month. Here …

Jeremy Gutsche, of Trend Hunter Magazine, presented during an afternoon session at the CMA’s National Convention & Trade Show on how to …

Marketers everywhere want to jump on the CGM or Consumer-Generated Media bandwagon. But letting consumers vote isn’t really CGM. Click through to …