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Category: Viral Marketing

Holiday eCards and Microsite Roundup 2008

Album Cover - Songs for Gay DogsIt's that time of year: snow, eggnog, tinsel and seasonal digital greetings.  I've collected a number of holiday cards and microsites for your time-wasting pleasure:

Peter "The Mose" Mosley, our most cantankerous contributor here at One Degree, pulled together a collection of vintage album covers and jackets from books you shouldn't read your kids in his annual holiday card.

iStudio has released a new version of last year's popular "Do Not Want Ads".  Visit the site and you can select your favourite despised gift with the possibility of having it sent to you!  The iStudio team really goes to town on these – there is some exceptionally craptastic gift options.  Plus their copy is fun to read.  I was lucky and got my "do not want" gift sent directly to my door :)  Thanks Ed, Brandy and crew!  And oh my, that is the saddest gingerbread man 🙁

iStudio's Do Not Want holiday ads

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Motrin Mom Video Mishap

A few days ago the makers of pain-reliever Motrin (Johnson & Johnson) launched a commercial campaign that annoyed and outraged mothers around the world.

"That couldn’t have been written by a mother," noted my sister, Jennifer. "The speak about how carrying your baby around is in fashion, but it’s certainly not a passing fad nor a fashion statement – you need to carry your child… and the car seat… and the stroller."

Complaints about the ad were flooding through social networks like Twitter this weekend. Jennifer added, "some of the comments I read online said that ‘mommy bloggers’ were taking things too seriously. But, um, aren’t ‘mommies’ the target audience for this ad?"

In a demonstration of the growing power of social media, on Monday the company issued an apology and withdrew an ad that was meant to be a light-hearted look at ‘baby wearing.’ …Instead, the online video offended a large majority of moms. They not only weren’t laughing, they were making their views known in an online storm that blasted through the blogosphere and the micro-blogging website Twitter, spiking traffic and spreading bad news about the brand. [Vancouver Sun]

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