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In the news … Wednesday, May 22, 2019

18 Magical Marketing Words and Phrases for an Irresistible Online Strategy [Infographic]

Looking for new ways to improve the effectiveness of your online marketing strategy? Your overall brand messaging is important – but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience response, and trigger consumer action.

SOCIAL MARKETING TODAY

APPLE AND AMAZON CUT A DEAL THAT UPENDED THE MAC RESALE MARKET

A small online business owner from Minneapolis, Minnesota, Bumstead specializes in refurbishing and selling old MacBooks, models he typically buys from recyclers and fixes up himself. But on January 4th, Bumstead’s entire business dwindled into nonexistence as his listings were removed from the platform due to a new policy limiting all but the largest companies and specially authorized providers from selling Apple products.

THE VERGE

AI must be convincingly human in the age of online marketing

When you think about the application of artificial intelligence (AI) in a task, normally speed, efficiency, relentlessness and insight come to mind – but rarely authenticity.

ELITE BUSINESS

How to Set Your Marketing Strategy Up for Success

The first quarter has just come to a close, so perhaps now is a good time to examine your digital marketing strategy. Is the plan you created at the beginning of the year working? If not, it might be time for you and your marketing team to go back to the drawing board.

BUSINESS.COM

If anyone can give us a real Facebook alternative, it’s Apple

Facebook is so big, and its reach so wide, that few rival networks even get out of the starting gates, much less gain the critical mass of members to offer a real alternative. That’s the thing about social networks–people will choose the social network where their friends already are, so that one winning network just keeps growing and growing.

FAST COMPANY

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